Kodak announces new camera, and supports film.
Plans for Kodak-branded 35mm film-based SLR camera unveiled
A simple little article about Kodak teaming up with Vivitar to rebrand some cameras aimed for educational institutes, has certainly created a buzz in the photography world… especially for those photographers that still use and love film.
Initial predictions of the death of film have been somewhat premature, according to Joel Proegler, general manager of Film Capture at Eastman Kodak who told us: ‘Kodak has focused on the digital message for the past four years. As we come out of that transition, one thing is very clear: film is a very profitable part of the business’.
This simple little quote has film lovers rejoicing in the streets, shouting “Film is not Dead!” Well… ok, maybe not… but they are happy that Kodak for now, has taken the stance that film is still profitable to their business. We’ve seen a lot of film lines trimmed back, or go completely obsolete in the last couple of years, Canon and Nikon dropping all but a few 35mm cameras. It’s been a little disheartening for some. But with this little statement, Fuji continuing supporting and expanding their film lines, and more and more reports of top photographers going back to film… I think film is still alive and kicking, and will be for some time.
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